Western Energy Alliance Launches Greater Sage-Grouse Ad Campaign

August 4, 2014
  • Public awareness campaign alerts westerners to lost jobs from a potential ESA listing
  • Backed with online and radio ads in six states for three months
  • Ads promote ongoing sage grouse conservation at local, state levels over federal approach

(DENVER) – Western Energy Alliance has launched an ad campaign to educate westerners on how a listing of the Greater Sage-Grouse under the Endangered Species Act (ESA) would discourage effective local and state conservation efforts while stifling economic growth and job creation. The three-part video series contrasts collaborative, state-led conservation with misguided environmental activism and a one-size-fits-all federal approach.

The Alliance’s campaign consists of online and radio ads running from August through October across the West including Colorado, Montana, New Mexico, North Dakota, Utah and Wyoming.  

Because of a settlement agreement with environmental groups, the U.S. Fish and Wildlife Service has until September 2015 to determine whether it will list the sage grouse. The species may be listed despite extensive state, local and industry efforts to conserve the species across its 11-state range.

“Never before has such a wide-ranging and numerous species been seriously considered for listing under the ESA. We are running this ad campaign to educate westerners about the Greater Sage-Grouse and the threats on the horizon to local economies,” said Jack Ekstrom, chairman of Western Energy Alliance. “Given the sizable range of the sage grouse’s habitat, a listing would be devastating across the West. Vast energy resources would be off limits and jobs lost.

“The spotted owl case was similar. It wasn't logging, it was predation by the barred owl. Development and management save species; listing them does not. We will see the same threat on an even larger scale across the West if the sage grouse is listed.”

The video series is available online at www.westernenergyalliance.org/TakeAction or the Alliance’s YouTube channel at www.youtube.com/WesternEnergy1

Additional information about the Greater Sage-Grouse is available on Western Energy Alliance’s website, including a recently released conservation study documenting how oil and natural gas companies are effectively protecting the bird.



Video Screenshots

Fighting Chance

Give the Greater Sage-Grouse a Fighting Chance

Spotted History

Spotted History


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